LOS ANGELES - Lady Gaga made its way to the popular Farmville game social, developer Zynga Games online and Clear Channel Radio said on Tuesday.
From 17 to 26 May, the 46 million monthly players of Farmville - who manage a virtual farm where they pick up crops and raise livestock - will get a nearby farm called Gagaville.
That's it for release on 23 May of the last album of Gaga, "born this way."
Incorporating key themes and the history of the upcoming album lines, Farmville players performing Gaga-themed quests in Gagaville unlock Clear Channel digital radio service, iHeartRadio, and allowing them to select songs of flow of "Born This Way" exclusively to Farmville six days before the general public.
In addition, Gaga will announce the codes unlock inspired by Lady Gaga limited edition virtual items on Clear Channel 148 of the United States radio stations on May 17.
"Born this way" has already spawned two singles, including the title song and the recently published "Judas".
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