NBC is betting on the Playboy club, Chelsea Handler and a raft of romantic comedies among the dozen new series he ordered in his last attempt to recover from a long economic crisis that has made this television broadcast network occupies the fourth place.
Network outlined its plans to fall Sunday, opening a turbulent week in which broadcasters unveil their advertisers fall schedule in the hope that they will do the commitments of several million dollars to buy ads. It was the first new schedule made by NBC Entertainment President Bob Greenblatt, appointed when Comcast took of NBC Universal.
NBC ordered six new dramas and comedies again six, half of them on the fall schedule and the rest scheduled for later debuts.
"The Club Playboy," a drama of the era of the 1960s in the world of Chicago bunny, will be spice up line-up of NBC Monday. Two new comedies will debut also in the fall on Wednesday night with Christina Applegate, Will Arnett, and Hank Azaria among the stars featured.
"This is a marathon to rebuild the network," said Greenblatt, who said that he wanted to "larger and wider" comedies to bring more viewers to NBC. The network is lagging far behind CBS, Fox and ABC this season. The first fort in the music competition "the voice" has given more optimism at NBC, and this show will be put back for another next winter.
NBC midseason schedule includes an edition of two hours of "celebrity apprentice" on Sunday night. If that means NBC had a commitment to host Donald Trump that he would not be candidate for the Presidency, Greenblatt replied, "we put a PIN for the next 24 hours or more." Things will become clear quickly. ?
But he said that NBC was prepared to go forward with a new host for "Celebrity Apprentice" If Trump decides to run. "I hope that we do not have to go there", he said.
By devoting its prime time Sunday night schedule in the fall of pro football, NBC appeared confident that the work of the NFL problems would be resolved. Greenblatt said that NBC is developing some competitions high - profile reality as substitutes for the football, but said that "we are quite optimistic feeling that football will be there."
NBC News is a news with Brian Williams as host magazine and "once it is ready, we will put it on the calendar, with enthusiasm," said Greenblatt. Such a series will have a greater variety of stories that "dateline nbc", which remains on Friday, the network schedule. Unlike the entertainment division, NBC News has stayed at the top of the rating with "nightly news" and "today".
Greenblatt also would not say who, if anyone, will replace actor Steve Carell when "The Office" returns for a new season next fall.
The comedy "30 Rock" will not be the NBC fall schedule but will return in midseason, the delay because of the pregnancy of the creator and star Tina Fey, he said.
The "chuck" series is back for a final season of 13 episodes. The last science fiction season high-profile series "the event" has been cancelled, therefore its viewers relatively few do what was "the event". NBC will also pull the plug "" Law & Order: Los Angeles. ""
NBC is also "circling" Jennifer Love Hewitt as a candidate to join the cast of "Law & Order: svu" as a third Detective with Mariska Hargitay and Christopher Meloni in the next season, said Greenblatt.
