NEW YORK - dissection laceration of Jimmy Kimmel in the industry has become an annual highlight of the week when most major television networks reveal plans for programs for advertisers. This year, he nailed the pie-eyed of disbelief suspension that characterizes every sales job.
"Remember these shows that we were so excited about last fall?" Kimmel, said at the session of the CBA. "We have cancelled all the." And yet here you are again. I think you have a gambling problem. ?
Big laugh, perhaps using recognition index.
The new 18 series that began last fall on ABC, CBS, NBC and Fox, six have survived to this appendix entry of September - a 0.250 batting average. Remove the relatively stable CBS, and is three on 13. Which has not even shown that appeared in mid-season and is already history, as "the Paul reiser Show" and Matthew Perry "Sunshine m..."
And yet, the dance begins again. While the ways to the experience of television have changed dramatically since a decade with DVD, digital video recorders and Internet streaming, which brutally inefficient ways have not. There is little incentive to change things, judging by the predictions for this year, the "upfront," the mad scramble to spend billions of dollars on advertising for next season.
The $ 8.5 billion dragged in by broadcasters last spring will be almost certainly be overcome, said Jack Myers, industry Bulletin Jack Myers Media Business Report.
Big spending sectors such as the automotive industry are expected to save more commercial time. Advertisers these days have better access to research saying that television is the best way to get their message across, Myers said.
Remote sensing may be this, new management of NBC had a turn-back-the-clock atmosphere in his presentation. After the years where the network boasted new content vectors, Executive NBC Comcast - named Ted Palmer received a great helping hand by promising his audience "a little less reinvent the wheel" and more attention to the core of broadcasting.
The week was its usual poster competition, snark and lots of laugh - with a few clear trends tracks.
SING LOUD (equals)
It may seem that every amateur singer who wants to jump on stage before the cameras of will receive the chance. "american idol" is not going anywhere, of course, and now the Fox will Simon Cowell "the X factor" in the fall. Desperate for success, NBC has been "the voice" a central building block after a few weeks of strong.
"Some critics say that we've ripped off"american idol"," joked "Saturday Night Live" star Seth Meyers of NBC. "To which I say,"If you have a better idea, we would like to hear"." ?
Kimmel take on "the X factor": "this is the best idea since 2002." "It is like"american idol"responds to a mirror".
If it works - and executives are confident that - it is a game for Fox changer.
Comedy (Equals)
"Modern ABC family" breathed new life in the sitcom, and now networks consider comedy a priority. ABC is to put two comedies in a timeslot Tuesday held by a drama, and NBC is similarly on Wednesday.
"Comedy is usually at the heart of any schedule of network, this is why we would like to return to that," said the head of entertainment Fox Kevin Reilly. "Comedy a kind of anemic for some time."
Judging of performances on the basis of highlights a few minutes is dangerous, but it seems that there may be an approximate period of trial and error next season.
ABC "work it" is about two men who dress as women to obtain employment; It is difficult to imagine the idea to continue for more than 20 minutes. In "Up All Night for NBC" big jokingly is new parents Will Arnett and Christina Applegate learning does step oath before their baby. The premise and the performance again "Last Man Standing of Tim Allen" on ABC seemed tired.
Two promising entries are sweet Fox Zooey Deschanel entered "new Girl" and history of CBS two waitresses difficulties "Broke 2, Girls." It was a good week for Whitney Cummings, who will star in a new NBC sitcom and co-produced "Broke 2, Girls" with Michael Patrick King.
Best comedy performance of the week went to Steve Koonin, Chief of the Turner networks, which launched an impromptu when monologue surges eliminated video to TBS and TNT from the beginning. He even tried to lead the audience in "Line row, row." cycles, your boat
"Will not change because of this our pricing (advertising)", said Koonin. "However, I think that our costs go down, if you know what I mean."
Get this man a talk-show!
FAIRY TALES (equals)
Blame it on the vampires, but the supernatural will be great on television next season. NBC creepy "grimm" is inspired by the fairy tales of Grimm. "once upon a time" features ABC snow white and Prince charming missing daughter. The surgeon in "Gifted Man CBS" is haunted by the spirit of his ex-wife. "Terra Nova Fox" imagine a family of the future sent dates back to prehistoric times. A man who survived a car accident in "Awake the NBC" is parallel realities - where his wife is dead, and another where her son died. In super-creepy "The River the string ABC" a family investigates the mysterious disappearance of their expert Patriarch of wildlife.
Quite difficult to keep the real world straight.
Two new CBS drama featuring the characters with superpowers: a woman who has almost total recall of everything that happened in his life and a man capable of predicting the future destiny of the people through their social security numbers. In real mode CBS, these powers are set to use to solve horrific crimes.
RETRO CHIC (equals)
AMC should be flattered that ABC and NBC have series clearly inspired by "Mad Men" that are defined in the 1960s. The two ABC "Pan Am," featuring the deceased hostesses airline and the pilots and the NBC "the playboy Club", featuring rabbits seem to costumes and moldings, elegant and stylish. TBD: whether stories can match.
TAKE THAT!(equal)
Nothing is more fun than networks taking shots to another, since denigrating the competition help your own business. But honcho corporate of CBS that Leslie Moonves seemed really upset hearing Meyer and Kimmel joked on older audience from CBS, regarded as less valuable by advertisers. ("CBS is no. 1," Kimmel said.) ("This is mainly because their viewers remember step where they put the remote.")
Moonves noted that CBS was better than the ABC and NBC in youth aged 18-49 - year - demographic.
Will be Ferrell hits the red carpet at the premiere of "Everything Must Go" during the Tribeca Film Festival 2011 at the BMCC Tribeca PAC in New York on 27 April, 2011Getty ImagesAccess Hollywood