CANNES, France - stocks, bonds... and now of the films? Investors in France are accepted cash online to help to produce, promote and distribute feature films, including two that it is nominated for best film at the Cannes Festival.
Contenders for Palme d'Or "habemus papam" and "Polish" will be two use the money collected on a website, French to fund their promotion and distribution in France, where the so-called "crowd financing" is being test leads for studio productions.
Their success at the Cannes hints film festival that cash crowd-funding - or awareness of many small investors online - could give fans a greater role in determining what films end up in the production and the way they are promoted.
"We give people the opportunity to invest in a film while offering behind the scenes to see how it is done," said Serge Hayat, 47, a co-founder of PeopleforCinema and French film producer, the website to collect funds to promote and distribute "habemus papam" and "Polish."
Already popular for musicians who based the United States of sites like Kickstarter and Rockethub, funding the crowd tends to let users buy in a creative project in its early stages, most often in exchange for gifts in the form of special promotional material.
With its high barriers to entry, the film industry proved more resistant to the crowd of funding as the multi-million dollar production budgets and fixed distribution networks kept funding in the hands of banks, the studios and big investors.
"It is much more complicated than helping an artist to record an album or funding of an art exhibition, said Hayat.".
"The scale is much larger, there are more players involved, the financial stakes are higher," he added. "But we have a good sales argument, both for users and companies."
PASSION VS. GREED
Based in an attic Office in Paris, PeopleforCinema shows members of video clips of mainly filled with movies and allows them to achieve an "investment" - films are advertised on the site with the message "Buy shares now" - in that they think has the best chance of success at the box office.
If the film superclasses by more than one objective for the sale of tickets, members are rewarded in proportion to their investment. If it flops, they lose, although gifts such as DVD and first tickets soften the blow.
Hayat said investors betting an average of 150 euros can add more than 100,000 euros, or 20-30% to the budget of the promotion of the film, a and are serious in making money.
"There is a real investment mentality...." Some people are putting up thousands of euros, and to make good money in return.
"In return, production houses get free viral promotion on the web to our users, who speak of cinema to all their friends," Hayat added.
Touscoprod, launched in 2009, takes a different tack by giving members the opportunity to invest in a film in the early stages of production, after watching a short or an interview with the Director, posted on its web site.
It takes more time for investments for returns, and members are often compensated in the form of promotional material. But the sense of belonging is stronger than investors to see their name in the credits - or applaud their films to the ceremony.
Two films cofinanced by users Touscoprod, Peru "fausta" and U.S. documentary "waste land", were nominated for an Oscar in 2009 and 2011, respectively.
Co-founder Nicolas Bailly, 37, said that touscoprod depends on more love for members of the film than any desire to enrich themselves.
"Our approach is to say our community in support of films that really need", he told Reuters. "It's mostly successfully for documentaries, where small budgets mean that raise five or six thousand euros can make the difference between a movie realized or not."
The films have as "Habemus Papam" nominated at the Cannes film festival was a huge boon for the company, now works on transactions to promote the "Pirates of: Caribbean the on the tides of the Stranger" in France and the Finns of the film, "Le Havre" a festival favorite.
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