NEW YORK (Reuters) - a bookstore in New York City visitors can browse its sections "New and notable" or "Science" or even "staff Favorites" but all they find is thousands of copies of a single book.
"Please let us know if we can help you find something," client Andrew Kessler said Friday the shelves and tables stacked with copy after copy of a related book called "" been Mars: arm robotic Cowboy Spacemen and my 90 days with the Mission of March Phoenix. ""
He is author, Kessler, 32, said that it stocks in recent weeks, is sold at about 500 copies of the single book.
"We have an aesthetic very curated", he said in an interview at the store, called Ed Martian book. (There no Ed, but Kessler thought that it was the most likely name for the kind of guy that would open such a business).
"It is difficult to get people to notice if you are an author of the first time," said Kessler, who is also the Creative Director in an advertising agency.
The book $27.95 is a behind the scenes of the three months that Kessler spent in 2009, observing scientists who worked on the Phoenix Mars Lander for NASA mission, which is celebrated to confirm the presence of water on the planet.
Kessler said that he did not intend Bookstore pop-up long months to be a profitable business as a cross between a marketing stunt and a piece of conversation at a time where several bookstores classics and publishers have difficulty.
"The crazy thing is that we are actually quite close to breaking even," he added, sounding surprised.
Pegasus Books, Publisher based in New York of Kessler, has sold 3,000 books at a discount. He says that its owner gives him a good deal on the rent for a space that would have otherwise sat empty prior to a coffee shop moves later in May.
"I do not think that anyone thinks that he is going to sell," said Jessica case, Kessler at Pegasus books editor. "But this kind of was not the idea." "It is to get people excited about the book, to make a comment on the future of books".
The reaction of customers has been modified. Curious passers-by set a Friday afternoon quiet, audible through the window trying to understand what they have seen.
"It is so interesting that they only sell one book," said a man with enthusiasm as he dashed back out his friend waiting by the window of the store.
"whaaat?" replied to his friend, disbelief.
Inside, Roslyn Hart, theatre writer and an artist of Manhattan, picked up a copy and strode up to the counter.
"I will buy it just because I respect your idea, but it is better to be good," she announced.
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