LOS ANGELES - Larry Ryckman wants that you go to the shopping centre a dreamer and come back a star.
The contractor and his company has spent more than six years to develop a recording studio laptops, 10-foot-in-10-foot that can be balanced in centers commercial or elsewhere for aspiring singers, actors, models, or anyone who wants to make a splash with curtly engineered hi-def video and audio.
MyStudio, Ryckman said cost 15 million dollars to develop, gets its biggest inch yet to come "The X Factor" kick the Fox, U.S. version of Simon Cowell of his talent show British hit.
In addition to relying on hearings of nationwide cattle-call to find candidates for the "American Idol", "X factor" after an agreement with the parent company of MyStudio Studio One Media Inc., to use his mini-studios in Honolulu, Phoenix, Denver, Nashville, TN, Kansas CityMB. and ancrageEn Alaska.
It was United Kingdom "X factor" and the "american idol" Fox that gave the impetus for the development of MyStudio, said Ryckman, 50, who co-founded a company of audio technology, Sound Q, in the 1980s and is a former co-owner of the Calgary in the Canadian Football League team. He is President and CEO of Scottsdale, Arizona-Studio One media.
"We realized there are millions of people who believed they had talent and had no means to develop this talent easily", said Ryckman. "I thought," Wow, there are all these people with dreams there. "". ?
Nicole George, a leader with ASCAP, United States making the organization that represents the songwriters and publishers, said that it sees the value in the creation of new ways for artists to be heard.
"I think that it is perfectly logical for a TV show." It opens only the end until the barrier... for the talent enter, which can be in good health for the entertainment industry, "she said in an e-mail interview.
MyStudio offers some virtual environments with green screen technology used in the film, 1,000 - think that bright lights, landscapes lush and others - and a long list of tracks of karaoke under license from EMI Music Publishing, Universal Music Publishing and others.
The promise: no Visual precarious, homemade quality or here his disorder.
Videos are automatically downloaded on the Web of MyStudio.net site, which includes pages of profile member, sharing video and free performance DVD.
The cost of a record up to five minutes in length is $ 20. The MyStudio hearings for "X Factor", the producers, said Friday have been extended a week, may 8, are free.
Beyond aspiring stars, MyStudio is intended for all those who seek a catchy video resume to continue work recriminations. Greeting cards and personal messages represent another market.
MyStudio struck deals with, among others, the Grammy Foundation for a contest of scholarships for high school jazz and singers musicians; Crack Comedy Club in London, for an international competition to establish. and producer of reality Mark Burnett, who used MyStudio hearings for shows including "Are You Smarter than a Fifth Grader?"
There were several obstacles to the creation of a small but professional-quality recording facility, said Ryckman, the right camera and the lens for the limited space. Then there was the thorny problem of sound quality.
"The biggest problem was with distortion. Kids sang at a karaoke track background and the runway was too strong, or the adults were too strong. We develop software owners "level set and the audio to create a studio sound quality, said."
Each MyStudio has a price tag of $250,000, with all of belonging them to the company and, at this stage, with no relief project, according to Ryckman.
The inaugural MyStudio was marketed to test two years ago in Phoenix and followed by the first of a planned 25 openings in Miami, Dallas and three other markets. Then Ryckman saw a major opportunity. He approached a friend, he and host of television Terri Seymour was asked to speak to his pal, Cowell, with MyStudio to hearings of "X factor".
The "Simon understand immediately." "He understands the value of the search for talent," said Ryckman.
Aside, TV competition could a company such MyStudio be useful for the music industry? Yes, with some reservations, said George of ASCAP.
"A music label could be used to roam the world and the search for the next talent, would be in the same way, a television show.". But then you also lose the interaction or the feeling you get when someone is singing right opposite you, she said.
"In the end it comes down to the voice and talent." ... "If it's good, it will be recognized and something will happen."
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